21 September 2017

How Elements of Retail Merchandising Can Boost Your Visual Presence


For those of us putting ourselves out there each day in the world of business and commerce we’re always looking for ways to bolster our personal brand.  One of those ways is to have some sort of visual control over our image.

Continue Reading

24 July 2017

How Being a Member of the Headshot Crew Benefits My Clients


After honing my craft for a long time I finally became an Associate of Peter Hurley’s Headshot Crew on June 27th of this year which is the largest organization of professional headshot photographers globally….period.

Continue Reading

19 May 2017

Small Business in Focus – Mejire Arijaje


We often think of small businesses as entities purely built from scratch but there is also the case where entrepreneurs make the smart move of utilizing the franchise model to get a jump start on their operations.  I met Mejire at an event hosted by the Main Line Chamber of Commerce and it was clear that the franchise model has worked for his family and allowed him to get some of that initial groundwork laid that so many entrepreneurs get caught up in.

Continue Reading

26 April 2017

Microsoft National Small Business Week Featuring LinkedIn Workshops


The Microsoft Store has hired ME to give YOU free headshot mini-sessions during their LinkedIn Workshops to help promote National Small Business week during the first week of May!

ms-small-biz-week

Come out to these events, get some great information on how to leverage LinkedIn for yourself, say hi, and get a free headshot mini session in the process!

Continue Reading

13 April 2017

Choosing to Help Keep the Arts Alive


One of the things I love about running my own business is that I get to choose exactly what organizations I want to throw my weight behind and help.  It’s great to donate to a charity or a non-profit but it is WAY more fulfilling and exciting to take what I do for a living and give back something better than a simple check in the mail.

Continue Reading

12 April 2017

Small Business in Focus – Brian Pieri Pt III


To see part II of this interview click here.

Jason Ranalli: So you have three restaurants now, a catering company, I think you sell wine – do you sell your own drinks too I think?

Brian Pieri: We have cobranded with a few companies – the distillery boom in Pennsylvania has been pretty massive so we’ve cobranded with some local distillers to do our own brand of vodka. We are doing infused vodkas and now we are starting to work with a local brewer and a local vineyard to try and do some house wine, some collaboration on special craft cocktails and craft beers. Again, just trying to do something a little bit differently. We could all drive up the store, buy a bottle of Grey Goose and make a martini, but at some point you have to define what your brand is and we are trying to do more collaborative stuff.

Continue Reading

10 April 2017

Small Business in Focus – Brian Pieri Pt II


To see part I of this interview click here.

Jason Ranalli: What was one thing you did or thing that happened that gave you a huge boost in your progress somehow?

Brian Pieri: You know, I think in the beginning it was having a mission statement of really trying to do things uniquely.

The lack of experience in the restaurant business generally was not an asset for me personally. However, the few areas where I felt that it was, were challenging a lot of the preconceived notions on how things are done.  There are a lot of preconceived notions of how things are supposed to be: the culture of a restaurant, the culture of its employees, the way the owner is to his staff and I really had no experience.

Continue Reading

5 April 2017

Small Business in Focus – Brian Pieri Pt I


It’s hard enough to have one restaurant that is well run with great food let alone three as well as a catering company.  However, that’s not even half of what impressed me here.  Brian Pieri has managed to accomplish all that while showing the type of leadership, management, and emphasis on team and overall community that I have only seen in the absolute best run organizations.  Here we take a look into what has made this work.

Jason Ranalli: What made you want to start your own business? What were you doing before this?

Brian Pieri: I was a financial advisor for American Express for 10 years. I got into that business because it offered me an independent channel to work in sort of “entrepreneurial light” type environment. You didn’t have to build the infrastructure or anything but they give you a channel to sort of work by yourself. Do your own thing, make as much money and build your business as big as you want or as small as you want to fit your lifestyle.

Continue Reading

16 February 2017

Small Business in Focus – Gigy Pt IV


To see part III of this interview click here.

Jason Ranalli:  So for someone who is new to a business or any entrepreneur starting out would you say it’s better to take one thing and really pick it apart as far as you can or just try a bunch of different things and see what sticks?

Jen Anderson:  I think you need to do a bit of both, but if you’re going to invest in something really understand how it’s working for you and test it to the point where you know if it’s either working or it’s not and then move on to something else.

Continue Reading